Keep America Beautiful

Keep America Beautiful had recently starting airing a new PSA featuring two squirrels in a tree who promoted recycling. MVP was tapped to take these two squirrels, bring them to life and expand them across digital channels. We named them Stacy & Tracy — two southern belles with a lot of personality and a passion for recycling. Stacy & Tracy came to life across social videos, instagram and facebook takeovers, a Giphy channel and a dedicated landing page which served as a hub for their recycling message.